Robert Cialdini, PhD, behavioral scientist and former professor of psychology and marketing and president of Influence at Work, Tempe, Arizona, which offers speaking and training services about social influence. His most recent book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. InfluenceAtWork.com
Whether you’re trying to persuade someone to agree with your position on a topic or to get him/her to buy…
