Rafe Needleman, editor at large at CNET, the leading technology news and reviews Web site. Based in San Francisco, Needleman has been a technology journalist for more than 20 years and previously served as manager of advanced technologies for ZD Labs and editor in chief of Bytemagazine. He hosts CNET’s weekly Reporters’ Roundtable podcast about technology issues. www.cnet.com
The packaging of consumer electronics products often sports impressively long lists of the devices’ features and functions. Product makers would…