Kevin Nalty, a marketing professional who leads Nalts Consulting, which helps companies develop online video marketing strategies, Doylestown, Pennsylvania. He has worked for Johnson & Johnson, Merck and KPMG Consulting. He is author of Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley). www.KevinNalts.com
The video Web site YouTube is now the Internet’s second-most-used search engine, trailing only Google. A popular video will attract…
