Chip Heath, PhD, professor of organizational behavior at Stanford Graduate School of Business, Stanford, California, and a consultant for organizations such as the American Heart Association, Gap and Google. He is coauthor, with his brother, Dan Heath, of four books, including Decisive: How to Make Better Choices in Life and Work (Crown Business). HeathBrothers.com
Does your spouse, child, friend or colleague struggle to make good decisions? Some may be trivial—perhaps picking a restaurant. Others…
