Sarah Newcomb, PhD

Sarah Newcomb, PhD, director of financial psychology at Morningstar, Inc., Chicago, which tracks more than 600,000 investment offerings. She is author of LOADED: Money, Psychology and How to Get Ahead Without Leaving Your Values Behind. Morningstar.com

Articles by this author

Retirement Planning

Stop Sabotaging Your Retirement Plans

Sarah Newcomb, PhD | April 19, 2024

Last year, behavioral economist Sarah Newcomb, PhD, explained to Bottom Line Personal readers why smart people routinely make bad financial decisions. The answer: Money mistakes...

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Personal Finances

Tear Down the Psychological Barriers Driving Your Financial Decisions

Sarah Newcomb, PhD | June 11, 2023

Smart people routinely make financial mistakes and poor decisions about money because they are swayed by powerful, underlying emotions that they may not even be...

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Articles by this author

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