Sarah Newcomb, PhD, director of financial psychology at Morningstar, Inc., Chicago, which tracks more than 600,000 investment offerings. She is author of LOADED: Money, Psychology and How to Get Ahead Without Leaving Your Values Behind. Morningstar.com
Last year, behavioral economist Sarah Newcomb, PhD, explained to Bottom Line Personal readers why smart people routinely make bad financial…
Smart people routinely make financial mistakes and poor decisions about money because they are swayed by powerful, underlying emotions that…
