Martin G. Groder, MD

Martin G. Groder, MD, a business consultant and adviser to Bottom Line since 1976. He contributed many valuable articles over the years—and this one, which first appeared in December 1997, is one of our favorites. The insights it offers are just as useful today as they were when it was first published. We are running the article in tribute to the memory of Dr. Groder, who died in 2007.