Dr. Clotaire Rapaille

Dr. Clotaire Rapaille is founder of Archetype Discoveries Worldwide, which has been successfully guiding its clients’ interests in marketing, brand positioning, advertising and product development since 1976.

He is an internationally known expert in marketing, cultural archetype discoveries, creativity and innovation. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. Dr. Rapaille is author of more than 17 books. Learn more about Dr. Rapaille and his work at ArchetypeDiscoveries.com.